Your wedding is and should be the most wonderful and perfect day of your life. To create a unique experience for yourself and set the tone for your wedding, it is becoming increasingly trendy to “brand” your wedding. You’ve heard us discuss branding frequently, but what does that really mean? Creating a brand is creating a theme that is solely yours as a couple. That includes a theme, color scheme, logo, and overall tone of your wedding day. Your theme could be fun and carefree, classy, romantic, or a number of other tones. How you tailor that to your wedding becomes your wedding brand. Consider the following as your capture your theme and develop your brand:
- Wedding theme: What speaks to you as a couple? Are you both carefree and want a beach themed wedding with water guns and Hawaiian shirts? If so, capture this as the underlying theme to your brand. Consider save-the-dates, invitations, and a website that expresses this theme and consider a venue that will allow the use of water guns and other beach-worthy props.
- Color scheme: Your color scheme does not need to be all inclusive. That is to say, if your colors are teal and gold, all of your letterhead, invitations, website, décor, flowers, etc. need to be those 2 colors. Instead, consider having a color scheme palette where you can weave your theme into each of the elements of your wedding either subtly or moderately.
- Logo: Your logo is the single image that indicates your wedding. Generally, couples opt to use their initials or names as a logo in a color from their color scheme. Use a script or background that speaks to your theme. To really “brand” your wedding, develop your logo early and use it on your save-the-dates, invitations, website, welcome bags, gobos, thank you cards, and everywhere you would like to personalize your event.